In 2019, the Taycan electrified the iconic Porsche sports car brand. Now its successor is in the starting blocks and can do everything even better. Even more power, even more goosebumps, even more unique Porsche feeling. The matching campaign: “Overfeel”. It shows that the new Taycan offers a pure e-sports car experience with exhilarating performance. The staging also lives up to its claim to be an icon among all-electric sports cars. The extremely graphic and purist look charges the world of the Taycan in an artistic and luxurious way, without losing any of its authenticity. Nothing feels like a Porsche. And nothing like the new Taycan.
2023