Does hearing aid advertising have to feel like typical hearing aid advertising? Or can it simply take potential clients seriously in terms of their needs, requirements and lifestyles? That's exactly what we did for audibene.
The result is a campaign without permanently grinning senior citizens who are suddenly skateboarding, doing bungee jumps from the Matterhorn or suddenly going to the disco thanks to hearing aids. But with a surprising insight, pointed storytelling - and smart Audibene technology as a solution.
2023