Shortly before his coronation in 2023, Charles announced his first state visit to Germany. And we were at least as well prepared for it as Olaf Scholz. Because we wanted to turn His Majesty into a brand ambassador for Burger King. Free of charge, if possible. In fact, we wanted a photo of him and the famous Burger King crown made of cardboard. We adapted the design of our crown to that of the real St Edward's crown, lay in wait and then surprised the English king in Berlin. The photo of the amused Charles with our crown went around the world within 24 hours, making Burger King an elementary part of the global reporting on the state visit. Two things remain to be said: Thank you Charles, you were the most royal brand ambassador Burger King has ever had. And: timing is everything.
2023