How to make horses laugh.

Volkswagen How to make horses laugh.

Ever tried to reverse park with a horse trailer? It can make you a bit of a laughing stock. Unless you have a Volkswagen Tiguan with Trailer Assist, because that can make all critters stop laughing.

Originally planned as a regular TV spot, the laughing horses quickly developed into an online phenomenon and one of the most successful German Volkswagen viral adverts of all time with nine million clicks in the first 72 hours and over 40 million views worldwide. No wonder the Volkswagen markets worldwide then adapted the spot for TV, trade fairs and major events. Only the competition couldn’t laugh about it so much.

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Works Volkswagen - The blind photographer.
Works Volkswagen - The blind photographer.