Ferry Porsche was a man with big ideas. Lucky for us, he wrote them down. Like this one: “In the beginning, I looked around and could not find the car I dreamed of, so I decided to build it myself.” Wise Words – and the starting point for our campaign. In various media, we showed Dreamers who had followed their dream like Ferry – under the motto “Dreamers. On.” With an inspiring mentorship program, we also gave Porsche the key, to enable more people to follow their dreams.