Creating a commercial with a pop icon? Anybody could do that. But making a commercial created BY a pop icon? That’s kind of a different story. We partnered up with Dua Lipa to stage a film for the all-electric Porsche Macan that was supposed to reflect her music, her story and her imagination – which is why we hired her as co-writer and co-director. All while she was acting in front of the camera too. The outcome: Millions of views, likes and shares, a huge worldwide impact on young and female target groups – and one of Porsche’s most successful collaborations ever.
2024