A sports car on one of the toughest rallies in the world? Unthinkable. Until Porsche entered and won the Paris-Dakar Rally in 1984 with a modified 911, the Porsche 953. As a tribute to this iconic vehicle, Porsche launched a strictly limited special edition in 2022: the 911 Dakar. For us, this was the perfect occasion to send the legendary 953 on another unique journey through time in the desert – where it met its modern successor in a sandstorm. Staged in the style of a special music video: The sound of the 80s new wave song ‘I ran’ by ‘A Flock of Seagulls’ adapts to the respective scenery – and thus evokes the authentic rally feeling of that time even more intensively.
2023