Typical insurance adverts always follow the same pattern: ‘Here: Something terrible can happen to you!’ And then ‘Here: Insure yourself with us quickly so you don't look stupid!’ With the new DEVK campaign, we are taking a different approach. We celebrate the situation that is much more common and much more pleasant: that nothing happens. Nothing at all. How beautiful. How reassuring. And if it does, DEVK is there to help immediately.
2024