Have you heard that moles can be trained to lay fiber cables with pinpoint accuracy? No? Maybe that's because that doesn't actually exist. Except at Deutsche Telekom on April 1. With the so-called “broadband moles”, we created the animal underground employees as a social media April Fool's joke to “significantly advance broadband expansion”. With AI-generated images and animations, the Magenta broadband mole quickly became reality and not only dug tunnels to the house connections, but also to the hearts of Deutsche Telekom fans on the social media platforms Meta and TikTok. And of course, thanks to AI, no cute moles were harmed.
2024