Metalheads.

Volkswagen Metalheads.

Just between us, this brief was not the easiest one we’ve ever got: ‘At Volkswagen there is a new feature called Emergency Assist, which brings the car safely to a halt if you have a stroke or heart attack or anything else bad, or if you pass out or simply die while you are at the wheel. The feature prevents other road users from being endangered. Why don’t you make it a typically entertaining Volkswagen commercial, huh?’ There are moments in life when only loud hard rock can save you. And some long-haired headbangers.

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Works Volkswagen Véhicules Utilitaires - A shoulder pat, the French way.
Works Volkswagen Véhicules Utilitaires - A shoulder pat, the French way.