To prove its true Bulli genes, we looked at the new Multivan from the angle of a modern family. And it quickly becameclear that even in the seventh generation, the Multivan still effortlessly captures that good ole family chaos that its predecessors did.
This resulted in an international campaign with the TVC as the main asset. It was accompanied on digital channels by 15-second spots focusing on the highlight features as well as a series of stills and loops. OOH posters and print ads roundedoff our creative line-up. Welcome to a new world.