Let’s face it. Nobody really knows what men really want. Luckily, a car does. The Volkswagen Amarok with a V6 engine. To reveal this car, which is bursting with testosterone, we followed a simple recipe: carry out a stunt at Europe’s highest airport that makes even the toughest guys go weak at the knees, add a teaser film that redefines auto-pornography and spice the whole thing up with a catalogue that any man would make a bookcase for. From a tree he cuts down himself. And there you have it: the most masculine campaign ever.