Porsche builds fast sports cars – that's not news. But a car that is so fast it even overtakes the future? That was the Mission R’s promise, Porsche’s conceptual study for an all-electric race car. Or at least that was the promise we made with this campaign. For the vehicle’s world premiere on the IAA in Munich, we created a launch film and photo assets under the motto “If you’re not leading – you’re following.” The future of racing may not be clear yet. But whatever comes our way: Porsche is ready for it.