Electric dialogue.

Porsche Electric dialogue.

Whatever happened to Electricity? Once a dreaded force of nature, it now powers vacuum cleaners and nose hair trimmers. How incredibly humiliating. Reason enough for us to give Electricity back its mojo with, say, a slightly larger installation that once spanned the globe.

First, we let Electricity take over the famous London Eye landmark and sent a message to Porsche using Morse code, meaning the London Eye suddenly flashed. Like crazy. If you could decipher Morse code, you’d read, ‘Hey Porsche, get me out on the road. Love, Electricity.’ Sure, Porsche had just developed the new all-electric Taycan. So Electricity would like to power it. Porsche’s answer didn’t take long. The location was equally epic: the Hoover Dam in the USA. This electric dialogue caused a huge whirl and buzz with lots of word of mouth, and made the Taycan known to completely new, young target groups practically overnight. And Electricity very happy.

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First, we let Electricity take over the famous London Eye landmark and sent a message to Porsche using Morse code, meaning the London Eye suddenly flashed. Like crazy. If you could decipher Morse code, you’d read, ‘Hey Porsche, get me out on the road. Love, Electricity.’ Sure, Porsche had just developed the new all-electric Taycan. So Electricity would like to power it. Porsche’s answer didn’t take long. The location was equally epic: the Hoover Dam in the USA. This electric dialogue caused a huge whirl and buzz with lots of word of mouth, and made the Taycan known to completely new, young target groups practically overnight. And Electricity very happy.

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Works Volkswagen - Kids’ dreams.
Works Volkswagen - Kids’ dreams.