A man is tied up in the boot of his own car. He desperately tries to free himself, but his tormentors show up and prevent him from escaping. Is it a new thriller coming to cinemas soon? Not at all – rather, it’s our TV advert for the Volkswagen Touran. We wanted to show every family that the car not only hosts every convenience for drives together but also features the very latest technology. For example, the innovative voice control system, which offers the captive in our advert a way out of his unfortunate predicament thanks to the hands-free operation – at least for a brief moment.