Internationaler Launch „Golf 7“

Internationaler Launch „Golf 7“

Volkswagen, 2012

Description

Wow, the Golf. One of the most popular vehicles of all time. And everything that Volkswagen stands for, all embodied in one car. No small topic for a launch. So we put this right at the heart of the international launch of the Golf 7: The Golf is the result of everything the entire Volkswagen group knows about people and car drivers, amassed over decades. And that’s a lot. To that effect, the motto of the multimedia campaign was: You need to know people to build Das Auto. And only someone who can write a song like ‘People are People’, such as Depeche Mode’s Dave Gahan, is granted the privilege of writing the soundtrack to our TV ad.

Facts

Client Volkswagen // Branches Automotive // Year 2012 //
Category Print, Outdoor, Digitale Medien

Awards

ADC

Contact Person

Joachim Fuchs

Business Director

joachim.fuchs@grabarzundpartner.de