Internationaler Launch „Caddy 4“

Internationaler Launch „Caddy 4“

Volkswagen Nutzfahrzeuge, 2015

Description

When the first Caddy rolled off the production line in 1979, it was a classic, robust commercial vehicle. And sadly, that’s also how it looked. Boy, how things have changed! Today the latest generation Caddy is aimed at two target groups: families who want an attractive, modern and spacious car without all the bells and whistles. And tradespeople looking for a cleverly designed, highly capable, technologically sophisticated commercial vehicle. Our integrated international launch campaign is on air in 21 countries.

Facts

Client Volkswagen Nutzfahrzeuge // Branches Automotive // Year 2015 //
Category TV, Print

Contact Person

Joachim Fuchs

Business Director

joachim.fuchs@grabarzundpartner.de