We wanted to show how easy IKEA makes it to decorate an entire 50-square-metre apartment. So we had IKEA temporarily decorate a couple thousand square metres of the Hanseatic city Lübeck as an example. The only problem? Everything had to be taken down after the promotion was over. Sorry, Lübeck.
Category Funk, Print, Outdoor, Digitale Medien, Kommunikation im Raum, 360 Grad