IKEA decided to open a new furniture store in Bremerhaven. But before the inhabitants of Bremerhaven could come to the IKEA, IKEA came to them. With the world’s first IKEA pop-up store – right in downtown Bremerhaven. The store vividly demonstrated what distinguishes IKEA from any ordinary furniture store. Which is, well, just about everything.
Category Print, Outdoor, Digitale Medien, Dialogmarketing, Kommunikation im Raum