Case „Rechts gegen Rechts“

Case „Rechts gegen Rechts“

EXIT Deutschland , 2014

Description

How can a small town defend itself against an annual neo-Nazi demonstration after twenty years of legal action have failed? By changing the demonstration into a positive and joyful event: Germany’s first involuntary charity march. The longer the neo-Nazis march, the more money they raise. And even more provocatively, for an organisation that helps people leave the neo-Nazi community. In other words, they're marching against themselves. A catch-22 if there ever was one. And one of the most successful pro bono campaigns of all time. The campaign was developed in collaboration with our friends at the GGH Lowe agency.

Facts

Client EXIT Deutschland // Branches Non Profit / Social Advertising // Year 2014 //
Category 360 Grad, Cases

Awards

ADC
BOBAward
Cannes Lions
Clio
D&AD
DDP
Die Klappe
New Media Award
New York Festivals
RadioAdvertising
Spotlight Awards
The One Show

Contact Person

Joachim Fuchs

Business Director

joachim.fuchs@grabarzundpartner.de