Truck drivers: big boys with a big appetite for burgers. But how do we get them to dig into a fresh-off-the-grill Whopper® instead of some substitute burger from the competition? Easy!
We developed ads only truck drivers can see – and we built a drive-in just for them. Both turned out to be a big hit, not just with the truck drivers but all over Germany. ‘Truckvertising’ was the most widely-shared online clip in June 2016. It achieved an organic reach of more than 4.5 million views on Facebook alone.
Category Outdoor, Promotion/Media, Cases, Viral