Viral „Truckvertising“

Viral „Truckvertising“

BURGER KING, 2016

Description

Truck drivers: big boys with a big appetite for burgers. But how do we get them to dig into a fresh-off-the-grill Whopper® instead of some substitute burger from the competition? Easy!

We developed ads only truck drivers can see – and we built a drive-in just for them. Both turned out to be a big hit, not just with the truck drivers but all over Germany. ‘Truckvertising’ was the most widely-shared online clip in June 2016. It achieved an organic reach of more than 4.5 million views on Facebook alone.

Facts

Client BURGER KING // Branches Gastronomie / Systemgastronomie // Year 2016 //
Category Outdoor, Promotion/Media, Cases, Viral

Contact Person

Joachim Fuchs

Business Director

joachim.fuchs@grabarzundpartner.de