The “a-ha” effect: Volkswagen launches new campaign with the famous Norwegian band.

News The “a-ha” effect: Volkswagen launches new campaign with the famous Norwegian band.

19.6.2020

You become iconic when you are constantly changing and at the same time always remain true to yourself. This applies to the legendary Norwegian band a-ha. And it applies to the legendary Volkswagen Bulli, which is now available as Caravelle in version 6.1, completely electric. So we thought: Let's bring the two icons together! The result is an extensive, completely digital electromobility campaign for Volkswagen Commercial Vehicles, the central element of which is the four-minute documentary "How to become iconic?“.

News Cannes Top 10: G&P is one of „Cannes Lions Independent Agencies of the Decade“.
News Cannes Top 10: G&P is one of „Cannes Lions Independent Agencies of the Decade“.