You become iconic when you are constantly changing and at the same time always remain true to yourself. This applies to the legendary Norwegian band a-ha. And it applies to the legendary Volkswagen Bulli, which is now available as Caravelle in version 6.1, completely electric. So we thought: Let's bring the two icons together! The result is an extensive, completely digital electromobility campaign for Volkswagen Commercial Vehicles, the central element of which is the four-minute documentary "How to become iconic?“.