No yawn factor: DEVK launches targeting campaign on the subject of retirement provision.

News No yawn factor: DEVK launches targeting campaign on the subject of retirement provision.

15.7.2020

DEVK Versicherungen are launching a large-scale targeting campaign on the subject of retirement provision. Since most young people do not like to deal with the topic at all, the campaign disguises itself as relevant social media content to its six target groups – by appearing as a beauty tutorial or a fitness video, for example. This way something boring and uninteresting seems to be relevant for the first time.

News Whopper and Køttbullar for all: G&P wins 4 Clio Awards for Burger King and Ikea.
News Whopper and Køttbullar for all: G&P wins 4 Clio Awards for Burger King and Ikea.