Pitch Decision: Veltins goes with Grabarz XCT as new lead agency

With bold ideas and a strong focus on relevance, Grabarz XCT is ready to take off – and take the Veltins brand to the next level.

Founded in 1824 and today an icon of modern brewing craftsmanship, the C. & A. Veltins brewery from Germany’s Sauerland region has combined tradition and innovation for nearly 200 years. Now in the hands of the fifth generation of the founding family, the brewery stands for passionate artisanal brewing, uncompromising quality, and a clear ambition: to brew beer that excites – sustainably, innovatively, and with a future-oriented mindset, yesterday, today, and tomorrow.

Grabarz XCT was founded in 2019 and has been part of the Grabarz & Partner Group ever since. Under the leadership of Managing Director Consulting Joe Fuchs and Managing Director Creation Mattes Hoffmann, the agency works for clients such as congstar, IKEA, Union Investment, DEVK, Dr. Oetker, and SpardaBank. Effective immediately, the agency will oversee all communications for the Veltins brand world. Veltins’ social media channels will also be managed by Grabarz XCT, with fresh ideas and a clear, confident voice.

Stefan Wiesmann, Marketing Director at Veltins: “Grabarz XCT not only convinced us on a personal level, but also impressed us with a deep understanding of our brand’s needs and exceptional creativity.” “Veltins is a major national brand and we are very excited to help shape its future,” says Joe Fuchs. His management colleague, Mattes Hoffmann, adds: “We see tremendous creative potential in Veltins and its product brands. It really makes us thirsty for great ideas.”