Lieferando launches its first major brand campaign with Grabarz XCT in Germany

Lieferando’s first major local brand campaign, centered around a 30-second hero film, will run across TV, DOOH, streaming, BVOD and YouTube. It will be expanded with tailored digital content produced by DEPT®, bringing the campaign to life across the digital landscape. The commercial will air on all major TV stations and on YouTube starting 23 June – with emotional, surprising and powerfully staged visuals that highlight Lieferando’s impressive range: from groceries to tech gadgets to medication – things that once seemed unbelievable are now deliverable to many places, almost at any time. With partners like REWE, MediaMarkt and local pharmacies, Lieferando is extending its service promise far beyond the food category.

The visually striking TV spots were produced by Markenfilm and directed by Marie Schuller. The campaign soundtrack comes from EMF: their 90s hit “Unbelievable” perfectly captures the campaign’s spirit and ensures maximum recognition. Campaign visuals were shot by photographer Frederike Wetzels, while social assets were developed by DEPT.

“It used to be just about food. Today: everyday life, delivered. Our campaign shows how Lieferando has evolved from hunger-saver to everyday helper – without fuss or frills. At the same time, we’re excited to mark the beginning of a new creative and strategic direction: one that sets a framework not only for campaigns but for Lieferando’s entire communication ecosystem in the long term,”says Matthias Hoffmann, Chief Creative Officer at Grabarz XCT.

“Our new campaign highlights, with a wink, the wide range of needs our users have – and how reliably Lieferando delivers for any occasion, at any time of day, and for every need. Together with Grabarz XCT, we’re sending a creative message: you can get truly anything from us, whenever you want it – easily and perfectly aligned with everyday life,” says Susanne Ferlic, Head of Marketing Lieferando. With the launch of this campaign, Grabarz XCT is laying the foundation for Lieferando’s long-term brand development in the German market – built on attitude, relevance and a clear promise: whatever you need – it’s just one delivery away.