Grabarz & Partner becomes the international lead agency for Vaillant.

For over 150 years, the name Vaillant has stood for heating and climate technology at the highest technological level. With approximately 16,000 employees and more than 30 million customers, the company is one of the market leaders in Europe - especially when it comes to innovative heat pumps.

By choosing Grabarz & Partner, Vaillant is setting the course for the brand’s next stage of development. The goal is to make its technological leadership more emotionally resonant and to convey both its innovative strength and its significance for people’s homes in a tangible way.

Grabarz & Partner supports Vaillant across all key branding and communication tasks - from strategic development to creative execution.

“No place in the world is more important than one’s own home. And no one understands this better than Vaillant. From the very beginning, Grabarz & Partner understood our brand’s strategic realignment and consistently translated it into a creative concept that captures the essence of our brand. Together, we want to give Vaillant’s technological leadership an even stronger emotional appeal in the future and anchor it in people’s minds and hearts," says Stefan Hüttemeister, Group Director of Marketing at Vaillant.

“We are very pleased about the trust placed in us and look forward to working together,” says Reinhard Patzschke, managing director at Grabarz & Partner. “Vaillant brings tremendous technological expertise and is highly relevant to people’s lives. These are ideal conditions for positioning the brand even more strongly.”