Last night was celebratory, festive, merry and – absolutely excellent. Because it was when the most important German award for efficiency was presented: the Effie. And as usual, we were not only among the best-looking participants (Oskar: verrrrrry slick!), but also among the most successful. We’re delighted about the gold for IKEA, silver for INDEED and bronze for BURGER KING. (And we were also allowed to participate in the IKEA Gold Effie ‘No place for stress’).