We believe in long-term relationships.
Brands today need more than just ‘consumers’. They need long-term backers. For that, a brand has to give people something they’re interested in. There’s no longer just one way or three mediums to pique interest in brands. So let’s forget Instagram and TikTok and all that hot shit for a second. That’s just one part of the world people live in. But not the whole world. A song, an app, a game, a building – anything can be brand communication today. Because people can choose if, when, where and with whom they interact. With most brands, they don’t want to interact. And that’s exactly what we want to change.